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Over the past several years, the use of activated charcoal has become quite the trend in the beauty community. Well recognized beauty gurus such as BeautyByJosieK, Ladylike, and Ela Gale have helped popularize the use of activated charcoal in DIY creations of face masks, teeth whitening serum, and eyeliner on their YouTube channels. Even Tarabusi Creek has followed the trend with the Paradise and White Tea soaps and the Phoenix scrub, all of which contain some percentage of activated charcoal. So, what exactly is activated charcoal, and why is it so popular?!

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