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Sometimes, it can be really tough to get men or masculine folks to care about their skin. Somewhere through history, society decided to associate grooming with feminine features only. Sure, men will wash their face and groom their beards until the cows come home, but if you even mention exfoliation or moisturization, a lot of them will turn their face up. 

It’s a shame, but it doesn’t have to stay this way. Social norms are not set in stone. You just have to be willing to help move things along. So, if you want to help your man along towards a better path for his skin, and he's avoiding it for the sake of “manliness,” then read our tips about how to shift the tides and get him into skin care. 

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